WHAT IS SAFRAN: Safran is a year long project by Maia Leppo. HOW DOES IT WORK: Every Thursday, three pairs of a single style of earrings will be released. They will be available for sale at a lower price for one week and once they are sold, they are done (for now). The style will build on itself for one month and then reset. WHERE DID THE NAME COME FROM and HOW DO I SAY IT: It’s a my middle name and its pronounced like the spice saffron. WHY: I was looking for ways to push designs forward. To stop over thinking things. To dip my toes into the online commerce world. I don’t know how it will go or where it will lead but I will have fun trying.